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Privacy Policy
Lékué, S.L. TAX ID NUMBER (C.I.F.): B-61059754
Basic information on data protection
|
Controller |
LEKUE, S.L. |
|
Purpose |
To correctly manage and process the purchasing of
products online. |
|
Legitimization |
Execution of the remote purchasing contract |
|
Recipients |
Personal data will be communicated to the third
parties strictly necessary to process the purchase of a product. Except in
the previous case, the data will not be communicated to any other third parties,
unless legally required to do so. |
|
Rights |
You can exercise your rights to access, oppose,
rectify, delete, limit and request portability of the data, as explained in
the additional information. |
|
Additional information |
You can find more information on data protection in
the additional information. |
Further information on data protection
Lekue, S.L. wishes to inform you in a transparent manner, through this Privacy Policy, about all the processing we do with your data, the purposes for which we process it and the rights that you as a user may exercise over your personal data, as well as the period during which we will store your data.
We inform you that when accessing our website you take on the condition of user. As a user, you state that you have the legal capacity necessary to understand and accept in its entirety the Privacy Policy. This Privacy Policy should be read in conjunction with our Cookies Policy and the General Contract Terms and Conditions governing the online purchasing of our products.
Thank you for visiting our website.
1. WHO IS RESPONSIBLE FOR PROCESSING YOUR DATA?
• Identity: LEKUE, S.L. (hereinafter "LÉKUÉ"), with Tax ID Number B-61059754, is responsible for processing the personal data that you provide us with.
• Postal address: C/ Barcelona 16, 08120 La Llagosta (Barcelona). Spain.
• Telephone: (+34) 935742640
• Email: info@lekue.com
2. WHAT IS PERSONAL DATA AND PERSONAL DATA PROCESSING?
Personal data is any data that identifies a person or allows them to be identified. For example, data that can directly identify a person by their full name, such as the national ID number may identify them. Personal data includes information such as telephone number, email address, date of birth, gender, etc. It could also include digital identifiers, such as the IP address of your computer, as well as information acquired through cookies.
Personal data processing is considered to be any operation or operations that we carry out with your personal data, such as collecting, recording, storing, using and communicating this information.
3. WHAT KIND OF INFORMATION DO WE COLLECT?
In order to be able to correctly perform the data processing set forth in this Privacy Policy, we need to collect certain information about you. For this reason, we gather the information you provide us through the information and communication channels with LEKUE. The personal data about you that we are allowed to gather through these channels are your full name, ID number, email address, mobile number, address, purchase history, characteristics, preferences, tastes, responses to customer satisfaction surveys, opinions on products, delivery of orders, etc., details regarding payment methods, interaction with customer services, processing of claims and returns, information on social media profiles and information on your use of and browsing on the website (the website you reached our website from, the layers visited, processes initiated and abandoned, your IP address, and the amount of time you stayed on the Website).
4. WHICH CHANNELS DO WE USE TO COLLECT YOUR PERSONAL DATA?
At Lekue we only collect and process information that you provide through the following channels:
1. Completion of user registration;
2. Purchase form for one of our products;
3. Download form from our e-book;
4. When you subscribe to our blog and/or receive commercial communications;
5. Responses to satisfaction surveys, opinions on our products, etc.;
6. Interaction with customer services;
7. Processing of claims and refunds;
8. Browsing the page www.lekue.com; and
9. Interaction with LEKUE on social networks
5. WHAT ARE YOUR RIGHTS WHEN YOU PROVIDE YOUR DATA?
Below are your rights that you can exercise as a user of the website:
|
Rights |
What
does this mean? |
|
Right
of access |
You have the right to be confirmed by LEKUE about
whether your personal data is being processed and, if so, which data. |
|
Right to rectification |
It means the option to
modify any data that is inaccurate or incomplete, indicating in the
rectification request which data you wish to be modified. |
|
Right
of opposition |
You may oppose us the processing your personal data
at any time, except in where processing is required by law. Thus, except in
cases where it is legally established that you cannot exercise this right
(for example, when the legitimizing basis of the processing of your personal
data is for us to execute a contract or meet a legal obligation) you have the
right to oppose at any time, for reasons related to your particular
situation, that the personal data concerning your person be subjected to
processing. In addition, this right may be exercised when data processing is
based on our legitimate interest. In the event that
you exercise this right, LEKUE will cease processing your personal data,
unless we certify compelling legitimate reasons for processing it that
override your interests, rights and freedoms, or for the formulation,
exercising or defending of claims. |
|
Right to deletion |
This right allows you
to delete your personal data. Once you exercise this right, your data will
not be deleted immediately, but will be blocked and stored in such a way that
it is prevented from being processed, without prejudice to its being made
available to public administrations, judges and courts, to allow for any
possible responsibilities arising from the processing during its limitation
period. Once this period has elapsed, your data will be duly anonymized or
deleted. |
|
Right to data portability |
You
have the right to copy and transfer any data you have provided to another
data controller other than LEKUE. This is only possible when the processing
is based on executing a contract or on your consent, and when the processing
is carried out automatically. |
|
Right to restriction of processing |
This right allows you
to ask us to stop processing your data when: - You have a dispute regarding the
accuracy of the data, while LEKUE verifies this accuracy. - You have exercised your right to oppose
the processing of your data, while it is verified whether LEKUE's legitimate
rights override yours as interested party. Similarly, this right allows you to
request that LEKUE hold on to your personal data when: - The data processing is illegal and as an
interested party you oppose the deletion of your data and instead request a
limitation of its use. - LEKUE no longer needs your personal data
for the purposes of processing, but needs it for the formulation, exercise,
or defence of claims. |
|
How can I exercise these rights? |
You can exercise your rights by sending your request
to the following email address protec.dades.personals@lekue.com
or by post, in written format, duly
signed, accompanied by a photocopy of your ID card or Passport, addressed to the
following address: C/ Barcelona 16, 08120 La Llagosta
(Barcelona). Spain. Furthermore, we inform you that, if you
consider that LEKUE has not correctly satisfied the exercising of your
rights, you may file a claim with the Spanish Data Protection Agency (AEPD)
at the address: Jorge Juan nº 6, 28001 Madrid (Madrid). If you would like to
know more information on how to request the protection of the AEPD, please go
to their website http://www.aepd.es
or contact us by phone
on 901 100 099 or 91 266 35 17. |
6. WHAT PROCESSING DO WE DO WITH YOUR DATA?
We want to be transparent with you and to inform you about the operations we carry out with your data and for what purposes we process this data. So we have separated the information into separate blocks.
Each descriptive table of each processing item includes the following information:
What are we processing your data for?
In this column we explain why and for what purpose we process your personal data.
What is the legal basis that legitimizes us to process your data?
Data protection regulations require that we have a basis for processing your personal data that legitimizes the processing. In order to process your personal information, we use the following legal bases:
• Legitimate interest: As a company, LEKUE has a legitimate interest in collecting and processing your personal data in order to study and analyse the suitability of our website and products, to study whether they are in line with the needs of our customers and users, or, contrarily, they need to be modified in some specific way or can be improved to better adapt to these needs or new market trends. It also has a legitimate interest in maintaining regular contact with its customers and users to keep them informed about their new releases, promotions and products and to recommend or offer them products best suited to their needs, characteristics and preferences. In any event, this legitimate interest is based on an analysis of the proper balance of our interests in dealing with your personal data and your rights and freedoms. The result of this analysis will determine whether we can use your personal data for the processing described in this Privacy Policy.
• Execution of the contract: When you expressly accept the General Contract Terms and Conditions, it becomes a part of the purchase contract for the product you have signed with us. In order to meet the obligations set out in these General Contract Terms and Conditions, we need to collect and process your personal data. Therefore, your refusal to provide us with any personal data that is necessary to process the General Contract Terms and Conditions will mean that you cannot purchase products with LEKUE.
• Legal obligation: LEKUE acts as the data controller and is therefore charged with complying with a series of obligations imposed by accounting, tax, data protection, consumer and other regulations. Therefore, LEKUE will keep the confirmation of those users who have requested the deletion of their data in a deletion list, in compliance with the legal obligation of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, relating to Personal data protection and the free movement of data, which amends Directive 95/46/EC.
• Your consent: If LEKUE wishes to process any data that cannot be legally justified on the basis of the legal grounds explained above, such as contacting us through our customer services, we will request your consent to such processing. In any event, we inform you that, in such cases, you can always withdraw your consent at any time.
How long do we keep your data?
This column shows a guideline as to how long your data will be kept. The storage time will depend on the specific processing to be carried out on your personal data. Please note that certain accounting, tax, consumer, data protection and contract regulations may oblige us to keep certain customer and user data for a certain period of time.
What are your rights when you provide your data?
This column describes the rights you can exercise over your personal data according to the specific processing done on these. Bear in mind that, depending on the legal basis that legitimizes the processing of your data, your rights may be limited.
Below you will find details of the various ways in which LEKUE processes your personal data:
1. Management of online purchasing of a product
|
What are we processing your
data for? |
On what legal basis do we
process your data? |
How long do we keep your
personal data? |
What are your rights and how
can you exercise them? |
|
• Correctly processing the purchase of the product. • Managing the effective payment of the purchased
product. • Processing the delivery of the purchased product. • Managing any incident relating to the product
purchased and its returns. • Sending customer satisfaction surveys and product
evaluations. |
Executing the purchase contract signed by LEKUE and
the customer. |
Your personal data will be processed by LEKUE while
the purchase contract signed by LEKUE and the customer remains in force. Subsequently, the personal data provided will be
kept during the legally stipulated period of limitation of the actions that
may arise as a result of or in relation to the purchase contract signed by
LEKUE and the customer. Once the data has been stored for the maximum
period, LEKUE will anonymize or delete the customer's personal data. |
You may exercise the rights described in section 5
of this privacy policy, as stipulated in this section. |
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights and how
can you exercise them? • Correctly processing the creation of the user
account on the website. • Providing support to the user in the processes of
managing forgotten passwords and retrieving these. • Enabling a section where the user can configure
their personal data and specify the permissions for its treatment. • Sending customer satisfaction surveys and product
evaluations. • Including a list with the history of orders placed
and in progress and a wishlist (products marked as
interesting by the user). User consent.
Your personal data will be processed by LEKUE as long as the user does not request deletion or while the
user account remains active. The account will be considered inactive when the
user has not accessed it for a period of two years. After the inactivity
period, LEKUE will anonymize or delete the user's personal data. You may exercise the rights described in section 5
of this privacy policy, as stipulated in this section.
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights and how
can you exercise them? • Providing a customer service which responds to and
resolves queries and requests for information. • Recording of the interaction maintained with LEKUE
through customer service channels. User consent.
The personal data of the data subject will be
processed by LEKUE as long as it is necessary to
effectively manage the user's request or until they exercise their right to
delete or oppose it. Subsequently, the personal data provided will be
stored during the legally stipulated period of limitation of the actions that
may arise. Once the maximum period for storing personal data
has elapsed, LEKUE will anonymize or delete the user's personal data. You may exercise the rights described in section 5
of this Privacy Policy, as stipulated in this section.
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights? • Applying to subscribe to our news blog. • Managing the cancellation of the news blog when
requested by the user. • Managing the downloading of our free e-book. User consent.
Your personal data will be processed by LEKUE until
you exercise your right to oppose or delete or withdraw your consent. Subsequently, the personal data provided will be
stored during the legally stipulated period of limitation of the actions that
may arise. Once the data has been stored for the maximum
period, Lekue will anonymize or delete the
customer's personal data. You may exercise the rights described in section 5
of this Privacy Policy, as stipulated in this section.
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights? • Recovery of abandoned shopping carts (remarketing
cookies, emails). • Online advertising on social networks of our own
products (remarketing cookies). • Sending of non-customised
commercial communications for advertising and promotional purposes. The legal basis for processing your data is the user
consent in the case of cookies and for sending commercial communications of
user consent or, in the event of a prior legal relationship, LEKUE's
legitimate interest in maintaining regular direct communication with its
customers for marketing purposes. The personal data provided will be kept until you
exercise your right to oppose or delete or withdraw your consent. Once the data has been stored for the maximum time,
LEKUE will anonymize or delete the user's personal data. You have the right to refuse to receive commercial
communications at any time. You can do this through the following channels: - Revoking your consent at any time by sending an
email requesting it from: protec.dades.personals@lekue.com - Following the instructions at the bottom of the main
body of each email communication received. You may also exercise the other rights described in
paragraph 5 of this privacy policy, in line with their stipulations.
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights? • Analyse and
segment the characteristics, data, purchase history, patterns of use or
taking advantage of the Website by customers in order to obtain shared
profiles of customers and users. • Enrich customer and user profiles with data obtained
from them from other sources or channels of communication with LEKUE
(participation in promotions, claims, product valuations, human resoursces interrelations, etc.). • Offer products and design promotions and commercial
and advertising communications for sending electronically (newsletters, sms, etc.) in accordance with the tastes and preferences
of customers and users based on the results of the analysis, segmentation and
profiling of customers and users. The legal basis for processing your data is LEKUE's
legitimate interest in knowing its customers and users, their needs, tastes
and interests in-depth and in detail, in order to improve its product quality
and offering. Your personal data will be processed by LEKUE for as
long as you keep your user account on the Website and/or the purchase contract
to which you are a party remains in force, unless you exercise your right of
opposition or deletion. Subsequently, the personal data provided will be
kept for the legally stipulated period of limitation of the actions that may
arise as a result of or in relation to the purchase contract signed with
LEKUE, or when the user account is cancelled on the Website. Once the data has been stored for the maximum
period, Lekue will anonymize or delete the
customer's personal data. You have the right to oppose the processing of your
data for the purposes of segmentation, analysis and profiling, by sending us
an email requesting this to: protec.dades.personals@lekue.com
You may exercise the rights described in section 5
of this privacy policy, as stipulated in that section.
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights? • Maintain a deletion list with the confirmation of
users who have requested the deletion of their data or their objection to
data processing. Legal obligation: Regulation (EU) 2016/679 of the
European Parliament and of the Council, of 27 April 2016, on the protection
of personal data and the free circulation of these data which repeals
Directive 95/46/EC, obliges us to respect your rights and to maintain
evidence of our compliance with your request to exercise your right to
cancel. We will store your personal data for the period
legally stipulated for the filing of any claim in relation to our effective
or deficient response to the right of deletion or opposition exercised by
you. Once the maximum period for storing the data has
elapsed, LEKUE will anonymize or delete the user's personal data. The rights described in section 5 of this Privacy
Policy are limited as this is a data processing based on a legal obligation.
What are we processing your
data for? On what legal basis do we
process your data? How long do we keep your
personal data? What are your rights? • Recognizing the user when they return to the
corporate website. • Facilitating sharing of corporate website content
through social networks and communication channels. • Maintaining security and protect the corporate
website from malicious uses. • Adapting the website to the type of device used. • Adapting the website to the customization criteria
chosen by the user and remembering them. • Studying possible website improvements to optimize
the usability experience and implement them. • Showing the correct website content requested by the
user at any time. User consent We will hold on to your personal data for the period
required by each type of cookie or until you withdraw your consent or
exercise your right of opposition. You may exercise the rights described in section 5
of this privacy policy, as stipulated in that section. You can also parameterize the use of cookies through
the Internet browser you use to browse the Website.
2. Management of the Website user account
3. Contact and customer service
4. Management of the services available on the Website
5. Marketing, advertising and sending of commercial communications via electronic means
6. Analysis, segmentation and profiling of customers and users
6.1 What is segmentation and profiling?
In order to design, offer and recommend products and to send our customers and users promotions and commercial and advertising communications in as personalized a manner as possible according to their interests, tastes, characteristics, purchase history or use of our Website, we use segmentation, analytical and profiling techniques.
Segmentation and profiling are automated techniques and processes, the purpose of which is to improve the quality of the information on customers and users that we have. The application of profiling techniques on customer and user data allows us to ascertain and define quality requirements and rules on these data and Segmentation techniques allow us to segment customers and users based on the different requirements and rules obtained with profiling techniques. In this way, we can obtain a common profile of customers and users that we can use to design, offer and recommend promotions, products and information on healthy eating, easy recipes, lifestyle, etc., in a much more personalized and appropriate manner according to their characteristics, interests, needs and preferences.
6.2 What information do we collect for the profiling process?
To carry out the profiling process, we need to capture and process the information related to point 3 of this privacy policy, including their basic data (address, age, full name and address), their characteristics, preferences, tastes, topics of interest, order/details of their product purchases, information on their purchase history, website usage pattern, etc.
6.3 How does profiling affect the commercial communications and promotions sent to you digitally?
The profiles obtained are used to offer our customers and users personalized promotions, products and commercial communications, in accordance with their tastes, preferences, interests and purchase history. In this way we can avoid sending you promotions or commercial communications and offering you products that are not of your interest. The profiling of your personal data allows us to better know our customers and users and give them a higher quality service.
As a result, through segmentation and profiling, we can group customers and users according to whether they coincide or differ on different rules, such as, for example, the products that interest them, the promotions they receive most, their purchasing habits or their response to the commercial communications sent by LEKUE. In other words, by applying segmentation and profiling techniques and tools to the data of customers and users, LEKUE can obtain different profiles of Customers and users in order to group them and offer them products, promotions, shopping experiences and commercial communications that are much more in tune with and in line with their particular characteristics.
7. Maintenance of up-to-date deletion lists to avoid being contacted
8. Analysis of website use, performance and improvements
7. WHO DO WE COMMUNICATE YOUR DATA TO?
LEKUE will only reveal the personal information you provide us through the channels described in section where it is strictly necessary for the provision of the online purchase service.
Similarly, we may be able to communicate your personal data to other third parties, subject to legal requirements or a basis that legitimizes communication:
• Legal advisers
• Courts
• Tax Administration
• Governing and Public Administration Bodies
• State Security Forces and Bodies
• Data Administrators that, in order to provide the necessary services, must access certain information and/or personal data. The data may be transferred to suppliers with access to data with whom the data processing obligations and responsibilities are defined, in the capacity of Data Administrator. LEKUE signs the corresponding processing contract which states the appropriate guarantees regarding the processing of personal data, confidentiality and cancellation, destruction or return.
8. IS YOUR DATA SAFE?
In order to ensure fair and transparent processing of your personal data, we will adopt the appropriate procedures which will include the implementation of technical and organizational measures that take into account the possible risk and correct any inaccuracies identified in the personal data processed, so that the risk of any errors is minimized and your data is processed fairly and securely.
All the information you provide to us is stored on secure servers. Unfortunately, transferring or communicating information online is not completely secure. Once we have received all your information, we will use strict security procedures to try to avoid any unauthorized access.
Likewise, we ensure that our service providers adhere to suitable security standards to protect personal data that they may have access to, in accordance with applicable data protection law.
9. CHANGES TO THIS PRIVACY POLICY
This Privacy Policy can vary over time due to possible criteria changes implemented by the competent data protection supervisory authority. LEKUE therefore reserves the right to modify this Privacy Policy in order to adapt it to these criteria, as well as to new legal or legislative developments.
Latest version: 31 May 2019.
10. CONTACT
If you have any questions regarding the treatments we perform on your personal data, you can contact us by email: protec.dades.personals@lekue.com