Lékué enters a new era of innovation and internationalization
Spanish kitchenware brand Lékué unveils its new phase of growth focused on internationalization, innovation, and a renewed visual identity. Under the slogan "From Barcelona to the world," Lékué announces a major strategic shift in the brand's history.
Natalia Cabrera, general manager of Lékué, and Tijn van Elderen, CEO of Brabantia and Lékué, reveal the main points of the company's future development, highlighting Lékué's integration into the Brabantia Group, recognized worldwide for its commitment as a certified B Corp.
A global brand, a local soul
The merger with Brabantia gives Lékué a stronger presence in more than 64 countries, thanks to a powerful distribution network. From Barcelona, where the Marketing and Innovation hubs are located, the brand is implementing a strategy based on three pillars: design, functionality, and sustainability.
"Lékué is entering a new era. We want to be present in more kitchens worldwide, while offering simple, healthy culinary solutions aligned with our identity," Natalia Cabrera emphasized.
Lékué intends to consolidate its leading position in its historic markets, such as France and Spain, while continuing its expansion into new territories with high potential.
“Good Food Made Easy”: the promise of healthy and simple cooking
For several years, Lékué has been questioning its role in modern homes. At a moment when time is of the essence and kitchens are becoming more compact, the company is responding to a crucial need: eating well, quickly, and easily.
New cooking methods—such as the air fryer—have inspired Lékué to create innovative products designed for practical, healthy, and intuitive cooking. This approach responds to a growing demand: according to the latest studies, 70% of consumers want to adopt a healthier diet, and 50% place it among their priorities. In Europe, people cook at home nearly eight times a week, demonstrating a growing need for practical and efficient solutions.
A new visual identity for global ambition
Lékué unveils its new visual identity: a clearer, more coherent image with a resolutely international focus. A distinctive graphic accent now serves as the brand's visual signature, visible at all consumer points of contact.
This visual repositioning is aligned with Lékué's founding values: design, innovation, and functionality. These values have been recognized with prestigious awards such as the Delta Award 2024 (ADI-FAD), the IF Design Award, and the Solutions 2025, awarded to the Kefir & Yogurt Maker.
Una experiencia culinaria para compartir
El evento ha culminado con un showcooking privado conducido por Delicious Martha (@deliciousmartha), influencer gastronómica con más de 1,9 millones de seguidores, junto a la Chef de Innovación de Lékué. Los asistentes han podido ver y degustar recetas saludables, rápidas y creativas con algunos de los productos más icónicos de la marca, al más puro estilo Good Food Made Easy.
“Nuestra ambición es clara: hacer que la cocina saludable y sencilla llegue a cada hogar del mundo. Con Lékué, apostamos por la innovación con propósito, sin perder de vista lo que nos hace únicos: creatividad, funcionalidad y cercanía con el consumidor”, ha concluido Tijn van Elderen.
La influencer Delicious Martha junto con la Chef de Innovación de Lékué, Gabi Gallo